Have you seen the latest ice cream commercial of Selecta? If you have, then you might have already tasted “magnum”. My favorite magnum ice cream is the chocolate almonds. It is sweet and nutty. As compared to the usual pinipig, magnum is creamier.
I understand that the concept of the magnum commercial is to encourage the public to have a taste of the Belgian chocolate that is surrounding the creamy ice cream. It was presented in a way that the person watching the commercial would experience a “Belgian” moment. The commercial was indeed classy which was right for the actual selling price of P50/magnum. Yes, P50.00. You can experience the rich Belgian feeling for P50.00.
For a regular “pinoy” like me, between a Belgian magnum ice cream and a turo-turo budget meal, I would choose the latter. But it is not also bad to treat myself once in a while. Fifty pesos (P50) can go a long way depending on your location. For example, in areas like Metropolitan Manila, P50 is negligible because the cost of living is expensive. Spending P50 for an ice cream on a stick is normal. On the other hand, I cannot say the same for the provinces. In Baguio city alone, with P50.00 you can go to the City for P8.50, walk around Burnham lake, drink coffee for P15 while enjoying the cool breeze of the park, buy P10 tomatoes, P4 garlic and P4 onions for lunch and the remaining P8.50 would be the fare going back home.
Taking the price aside, what would be the difference if the model or models for the magnum ice cream commercial are Filipinos with natural Filipino looks? And instead of having foreign looking models enjoying the “Belgian feel”, it would be the “regular Filipino instead?
Hmm… magnum… More to come!